When you aim to bring your website to the first page of search engine result pages, and most probably on the top, you need to go beyond implementing just the basic SEO Strategy For 2024. You need to have a deep understanding of search engine algorithms, SEO and marketing techniques. When you get a hold of all three of these, you actually go beyond the SEO basics and leave your competitors behind.
We’re just 4 months into 2024, and all of us are trying to make it to the top this year. For you, we’ve come up with 5 strategies that can boost your website’s visibility, get you a lot of audience, keep them on the page and encourage them to engage with your content.
- Improve Time Value
The time value of your content is the time your reader takes to get what they are looking for. Suppose your reader is looking for a red rose, but before you get to the point, it’s already 700 words into the content explaining what a rose is, how many types of roses are there, what’s the benefits of roses and other irrelevant information.
Look at the image below where a website did a quick intro and came to the point. They even gave you an option to skip to the part you’re looking for.
To win your reader’s heart, the time value of the content should be short. What you can do is,
- Put the elements your audience is looking for at the top or just after a little bit of general information about a certain topic.
Ignoring these elements and stuffing your content with images, author bio, and long intros can affect your website’s bounce rates negatively. This negative effect results in fewer website visits, short dwell time and little to no session duration.
But if you improve the time value of the content, you attract visitors for quick information, fulfilment of needs and time-saving.
- Focus On Creating Topic Cluster
Creating a topic cluster and then creating content on it boosts your website’s authority and coverage. You emerge as an expert in that field through this. Let us reveal how-
Suppose you’re aiming to post content about gardening. So, instead of putting it all in just one very long content piece, divide the content into different more in-depth and informational pieces for different sections. Look at the image below to understand better.
Now, when you create content for each of them separately and more informative, you’ll emerge as an expert. People do think that you have a lot of knowledge in this area.
Additionally, to increase relevance and satisfy your audience’s queries, aim to rank for the topics and not the keywords.
- Improve Internal Linking
Whenever you think about improving your content’s reach, you do remember internal linking as a great step. But, how about we take a step further and get ahead of all those who are linking their content internally? Confused – We won’t let you be!
When you link internally, you put links of your less viewed content on the most viewed and relevant content. And, almost everyone is doing it. You need to take a different approach –
Find out which of your pages are linked the most to other websites i.e., for which content did you get the most backlinks and afterwards, link your pages to those top performing, most linked relevant pages.
This will help you reach your regular audience as well as the referral audience for your website. This way, your website’s visibility gets improved. People stay longer and engage more when they find relevant information and a solution to their problems.
- Post Diverse Visuals
Other than the information and knowledge you provide to your audience, your audience is attracted to visuals. It’s like a superpower everyone has but not everyone can use it effectively.
Aim to post diverse visuals – in terms of vision as well as forms. Didn’t understand? Don’t worry –
- Make your visuals attractive by using a range of attractive colors that you use on your website or are going to use in future. This color theory fascinates users and maintains your website’s theme as well.
- Post your visuals in different forms like images, videos, graphics, animation etc. The different mode of information intake allows users to choose their own knowledge and come back to you for the diverse options you provide.
So, with content, visuals are as important as models are required for a fashion show to run. So, approach your audience two ways and get their attention from either of them.
- Brand Mentions
Brand mentions are an effective way to boost your reach, authority and credibility with less effort. What usually happens is
- People post things relevant to your website and niche, they take your name but don’t link.
- People engage on forums, ask questions give answers, and take your name as a reference for forgetting to link.
- Websites paise each other, you get praise, but doesn’t get linked etc.
In many more situations like these where you were talked about but didn’t get linked are like missed opportunities to get backlinks or authority and credibility. But wait! This isn’t the end of the world.
Most of the creators are open to mentioning you with the link if you ask them politely within the first few days of their posts.
Conclusion
Wrapping it up, these 5 strategies can help your website boost its visibility, attract an audience and help emerge as an expert. When you improve the time value, create topic clusters and improve internal linking, you provide in-depth and relevant information to your audience.
With visuals, you please your audience’s eyes as well as the mind and brand mentions help you gain authority and website visits. Using these tips, you can stay ahead of your competitors and fulfil your audience’s needs at the same time.
Monitor and analyze your website regularly to enhance its visibility and SEO and aim for the top ranks!
