The world is taking giant strides to the side of artificial intelligence, and the beauty industry is not being left behind. Words like e-cosmetics, virtual try-on, and augmented reality have started to run rampant, with more people embracing the integration of technology with beauty. It may have started with regular Instagram makeup filter but has become more sophisticated and widespread.
Artificial intelligence (AI) and augmented reality (AR) are fast making physical makeup shopping a thing of the past, helping consumers immerse themselves in the popular “try before you buy” phenomenon. In many ways, this technology has been a plus to the beauty industry, spelling new revenue streams and career paths while reducing wastage.
Virtual try-on technology and how it works
Virtual try-on has grown in the wake of the COVID-19 pandemic and subsequent lockdown, as more stores closed and more people became confined at home. People wanted their regular day-to-day experiences from the comfort of their couches, and virtual try-on technology rose to the occasion.
Virtual try-on technology uses an AI or AR-generated digital overlay on a photo or video of a person’s face. But it’s more than a generic overlay you would find with a simple makeup filter. Today’s technology uses machine learning algorithms, 3D models, and advanced facial recognition to mimic how a product would look on your face. This technology also factors in skin tone, facial features, and color-matching to give a near-perfect depiction of various make-up or skin care products.
Depending on the software being used, anchor points are typically created within the photo or video, which tracks movement and helps the product stay in place even when you move. Makeup try-on has never been easier with the introduction of these technologies.
Benefits of virtual try-on technology for shoppers
- One key offering of virtual try-on is convenience. This technology is gradually making redundant the need to walk into a store for a physical makeup try-on. Tools like apps or web apps have made try-ons versatile and convenient, with end-users enjoying the benefits from anywhere they like.
- Safety has become top of mind, especially since the pandemic. Virtual try-ons may help people needing to try makeup feel more comfortable as they can avoid using in-store testers, thus providing a more hygienic alternative.
- Virtual tools offer end-users customization benefits as they can easily fine-tune their preferences. Instead of having to apply and clean off different concealer shades before finding the perfect one, a user can quickly find out which shade matches best on an app and proceed to purchase it.
- Virtual try-on allows users to try certain styles they may otherwise not want to try in person. Be it dramatic red lips, smokey eyes, or new hair color; users finally have a risk-free, commitment-free platform to step out of their comfort zone without stepping out of their comfort zone.
- Virtual try-on tools can help boost shopping cost-effectiveness while reducing buyer’s remorse. Knowing the exact shade or product you want to buy will save you from spending money on the wrong ones and the disappointment of buying the wrong product.
How virtual try-on technology can benefit the cosmetic industry
Many businesses have recorded upticks in sales or conversion rates since the introduction of virtual try-on tools. Customer satisfaction is also bound to increase as fewer customers walk away with the wrong products. The use of these tools can also boost user engagement and brand visibility with its novelty. Finally, product waste and returns may significantly decrease with less use of testers and more definitive purchases. Virtual try-on technology may indicate a significant turning point in the cosmetic industry, as this technology extends beyond just makeup to hair and skincare.
Conclusion
The use of virtual try-on technology in the beauty industry has only just begun but is already making waves for shoppers looking for a fresh new look. More retailers are embracing AI and AR to boost their businesses, leading them to create new apps and web tools that can improve their customers’ experience. Thus, the introduction of this technology is a step toward advancing future innovation and accessibility in the beauty industry.