The electric kettle market has been growing steadily over the past few years, driven by technological advancements, changing consumer preferences, and the increasing demand for convenience in kitchen appliances. As of 2023, the electric kettle market was valued at approximately USD 4.30 billion, and it is projected to grow at a compound annual growth rate (CAGR) of 4.4% between 2024 and 2032, reaching a market size of around USD 6.34 billion by 2032.
In this blog post, we will explore the electric kettle market in detail, including its current size, trends, growth drivers, market analysis, and forecast. Additionally, we will discuss the competitive landscape and answer frequently asked questions to provide a comprehensive understanding of the market.
Electric Kettle Market Overview
Electric kettles are essential household appliances that rapidly boil water, offering a faster and more energy-efficient alternative to traditional stovetop kettles. The growing preference for convenient and time-saving appliances has boosted the adoption of electric kettles, particularly in urban households and busy working professionals. These devices are now equipped with advanced features such as temperature control, automatic shut-off, and quick boiling, adding to their appeal.
Electric Kettle Market Size
In 2023, the electric kettle market size reached USD 4.30 billion. The demand for electric kettles has been steadily rising, particularly in emerging markets where urbanisation, disposable income, and lifestyle changes are driving appliance adoption. The market is expected to grow at a CAGR of 4.4% during the forecast period from 2024 to 2032, reaching a projected value of approximately USD 6.34 billion by 2032.
Several factors contribute to this growth, including the increasing demand for energy-efficient home appliances, the rise of smart home technology, and the continuous innovation in product design and functionality.
Electric Kettle Market Trends
Smart Electric Kettles: With the rise of smart homes, many manufacturers are incorporating advanced technologies into electric kettles. Features like Wi-Fi connectivity, app-controlled temperature settings, and voice control through virtual assistants (Amazon Alexa, Google Assistant) are becoming more common.
Energy Efficiency: Consumers are increasingly prioritising energy-efficient products. Manufacturers are responding by producing kettles that boil water faster, use less electricity, and offer various energy-saving modes.
Multi-Functionality: Electric kettles are evolving into multi-functional appliances, allowing users to not only boil water but also brew tea, make instant soups, and prepare other hot beverages. Some models come with temperature control features that cater to different types of tea or coffee.
Sustainability: Eco-conscious consumers are driving the demand for environmentally friendly electric kettles made from sustainable materials like stainless steel or BPA-free plastics.
Growing Preference for Online Shopping: As e-commerce continues to rise, more consumers are opting to purchase electric kettles online, benefiting from a wide variety of options and competitive pricing.
Electric Kettle Market Segmentation
Material
Stainless Steel
Glass
Plastic
Others
Application
Residential
Commercial
Sales Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Electric Kettle Market Growth
Convenience and Speed: Electric kettles are popular due to their ability to boil water quickly, making them essential for busy households, offices, and restaurants. The convenience factor is a major driver of market expansion.
Increasing Demand for Home Appliances: The growing adoption of modern kitchen appliances, especially in developing economies, is contributing significantly to the market’s growth. As disposable incomes rise and living standards improve, more consumers are investing in electric kettles.
Technological Advancements: Innovations like fast boiling, temperature regulation, and automatic shut-off features are increasing the functionality and appeal of electric kettles, further driving their adoption.
Health Consciousness: With the growing awareness of healthy living, more consumers are investing in kitchen gadgets that make it easier to prepare healthy beverages like herbal teas or hot water with ease.
Sustainability: As environmental concerns rise, consumers are increasingly choosing energy-efficient and eco-friendly products, which include electric kettles that reduce power consumption and use recyclable materials.
Electric Kettle Market Forecast
The electric kettle market is projected to continue its upward trajectory during the forecast period from 2024 to 2032. With a CAGR of 4.4%, the market will grow from USD 4.30 billion in 2023 to USD 6.34 billion by 2032. Key growth drivers include technological innovation, an increasing preference for energy-efficient appliances, and the growing trend of tea and coffee consumption globally.
Competitor Analysis
Koninklijke Philips N.V. – A global leader in consumer electronics, Philips offers a range of innovative and high-quality electric kettles with features like fast boiling and temperature control.
Robert Bosch GmbH – Known for its premium kitchen appliances, Bosch manufactures electric kettles with modern features such as automatic shut-off and energy efficiency.
Midea Group Co. Ltd. – A major player in the home appliance industry, Midea offers a variety of electric kettles that are both affordable and efficient, catering to a wide consumer base.
Electrolux AB – Electrolux provides electric kettles that focus on energy efficiency and sleek, modern designs, appealing to eco-conscious consumers.
Conair LLC – With a focus on both functionality and style, Conair offers a range of electric kettles that cater to diverse consumer needs.
Breville USA, Inc. – Breville offers premium electric kettles with advanced features like variable temperature settings and stainless steel construction, targeting the high-end market.
Others – Several regional and local players are contributing to the market’s growth by offering innovative and affordable electric kettles.
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