It takes a few seconds for a visitor to decide whether to stay on the web or not. Are you curious to know the prominent factor behind this phenomenon? Some basic elements play a vital role in the part of visitors’ decision-making. The layout, colors, font, and overall cohesion of the website are what inspire the users the most.
A website should be impressive and convincing enough to catch the attention of the visitor in a few beginning seconds. Another crucial element to consider is the suitability of culture. Does it attract the cultural requirements of the viewers you desire to target? Even if it’s just a single message portrayed wrong can damage the image of your company. This is where expert web designers arrive.
Do you know that the UAE is one of the most diverse countries with more than 200 nationalities working over there? In this diverse environment, businesses are required to understand the cultural variation to make sure they cater to the distinctive choices of their target audiences. Web designing is similar to chefs as they adjust their recipes to satisfy the taste buds of their diverse customers. Similarly, businesses also need to change their online presence to match the different tastes of this country.
In this blog, we will study the procedure of making a culturally diverse website that attracts your UAE audience and encourages a positive brand image.
Website Design According To The Cultural Specifications
People and their mental approaches are different according to the place. When designing for any specific culture you need to consider some key points. Also, Designing and printing Services in UAE agencies can assist you with the culture and preferences of the target audience.
- Investigate About The Local Brands
Conduct research for the local brands that are dealing in the same industry. Understand how they are presenting things to maximize sales.
- Understand The Market
You need to keep a check on local market trends. Ask your suppliers, colleagues, and partners about the trends and integrate them into the website design strategy.
- Consider Flexible Design Elements
Most of the brands prefer using global templates. Remember, some cultures need attention and for that purpose, you have to understand the flexible assets. Contents, grid, color, and alignment are used according to the desired audience preferences.
- Testing
Test before you make your website go live. This part is important to get the responsive web design.
Key Elements For UAE Culture-Specified Web Design
We all know that this modern age is making the world become a global village that serves the needs of desired audiences from mixed cultural backgrounds is like an uphill task for a web designing company.
- Website Localization
Are you familiar with the word website localization? If not then let us make it clear to you. Website localization is used to update the website for some specific target audience and culture. However, this requires programming expertise and an understanding of the desired customers. Have a glance at the main points while designing a website that is specific to a culture.
- Content Is Most Important
English is a universal language that is spoken and understood in every part of the world. When it comes to UAE they mostly prefer their native language specifically Arabic. Your website should facilitate viewers with translation. Also strongly check phrases, words, and metaphors that are modified for the target language. If you are using any humor in your web content make sure it is understandable by the audience. The grammar, vocabulary, and punctuation should be according to the professionals, audience, and business personnel standards. Make sure you translate all the web content in Arabic from English and that none of the crucial information is skipped.
- Use Of Appropriate Images
An image speaks louder about the perception you are trying to convey. Every image carries a different meaning in diverse cultures. Many Western types of images might not be appropriate to use in a website if it is designed for the country of Habibis. The negative impression portrayed by the images may repel the business prospects or visitors.
If you desire a favorable response from the audience then you should avoid boozing, scantily clad women, and dancing figures.
- Avoiding Symbols
Similar to images symbols have different meanings in different cultures. Using OK messages or victory fingers might be taken in different meanings according to cultures. On the other hand, using animal pictures as a symbol can be embarrassing for some cultures like the cow is considered a holy animal, and a pig is not considered good in UAE culture. So, you have to take care of all the cultures and their sensitivities.
Choosing The Colors For Web Design
Colors are associated with different meanings. The choice of the wrong color in your background or logo can portray the second-class image of your brand. The best technique is to avoid using hues that have contradicting meanings in some cultures. Designing a website for UAE culture you can opt for green, white, and blue colors. For further help, you can contact any website design company Dubai to help you create an outstanding web for your business.
Frequently Asked Questions
- How does the UAE encourage cultural diversity?
UAE has promoted an important social environment by organizing events, encouraging cultural centers, and celebrating different cultural festivals.
- What are some cultural elements of the UAE?
Emirati culture is a mix of Islamic, Arabian, and Persian cultures with the impact of the cultures of the Indian subcontinent and East Africa. Islam has a prominent effect on local architecture, attire, music, cuisine, and lifestyle.
- What are some unique elements of UAE culture?
One of the best elements of UAE culture is that they are family-oriented, hospitality, and respectful. Hospitality is an important part of the people living in UAE, where guests are treated with immense respect just like family.
The Ending Notes
In a nutshell, embracing and understanding the cultural sensitivities of the UAE’s multicultural population is important for businesses seeking to grow a strong online presence in the region. By following these practices mentioned in the blog that resonate with your desired audience you can draw their attention to your web.
