According to the latest report by IMARC Group, titled “Frozen Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on frozen pizza market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global frozen pizza market size reached US$ 17.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
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Factors Affecting the Growth of the Frozen Pizza Industry:
- Changing Consumer Lifestyles:
Modern lifestyles are increasingly hectic, with many individuals and families juggling work, school, and various activities. This leaves limited time for preparing meals from scratch. Frozen pizza emerges as a convenient solution, as it requires minimal preparation and cooking time. The appeal lies in its ability to offer a hot and satisfying meal within minutes, making it an attractive option for busy individuals and families. Moreover, the convenience factor extends beyond timesaving. Frozen pizzas are readily available in grocery stores, making them easily accessible to consumers. This accessibility, coupled with the assurance of a consistent taste and quality, makes frozen pizza a go-to choose for those seeking a quick and reliable meal option.
- Flavor Innovation and Customization:
Flavor innovation and customization are driving forces behind the frozen pizza market’s growth. Manufacturers are continuously experimenting with new flavors, ingredients, and combinations to cater to a diverse range of consumer tastes. This includes offering unique toppings, crust options, such as thin crust, stuffed crust, or gluten-free crust and even fusion-inspired pizzas that draw inspiration from global cuisines. Customization is particularly important as it allows consumers to personalize their pizza experience. Whether someone prefers a classic pepperoni pizza or a vegetarian option with a variety of veggies, frozen pizza brands are striving to provide choices that cater to individual preferences.
- Rising Health Consciousness:
The health-consciousness of consumers is shaping the frozen pizza market. In response to growing concerns about health and nutrition, frozen pizza manufacturers are reformulating their products to offer healthier alternatives. This includes using better quality ingredients, reducing sodium and saturated fats, and introducing organic and gluten-free options. Additionally, frozen pizza brands are transparently labeling nutritional information, making it easier for health-conscious consumers to make informed choices. This shift towards healthier options ensures that frozen pizza remains a viable choice for those looking to balance convenience with nutrition.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amy’s Kitchen Inc.
- Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
- Conagra Brands Inc.
- Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
- Oetker GmbH
- Freiberger Lebensmittel GmbH & Co. (Südzucker AG)
- General Mills Inc.
- McCain Foods Limited
- Nestlé S.A.
- Newman’s Own Inc.
- The Kraft Heinz Company
Frozen Pizza Market Report Segmentation:
By Crust Type:
- Thin Crust
- Thick Crust
- Stuffed Crust
- Others
Thin crust pizza emerged as the largest segment based on crust type due to its growing popularity among consumers seeking a lighter and crispier pizza option.
By Size:
- Small
- Medium
- Large
Medium size pizzas claimed the largest segment by size, reflecting consumer’s preference for a balanced serving size that caters to a variety of occasions and preferences.
By Product Type:
- Regular Frozen Pizza
- Premium Frozen Pizza
- Gourmet Frozen Pizza
Regular frozen pizza held the largest segment in terms of product type, indicating its widespread availability and appeal to a broad consumer base.
By Topping:
- Cheese
- Meat
- Fruits and Vegetables
- Others
Meat toppings stood out as the largest segment in the market by topping, driven by the enduring popularity of meat-based flavors among consumers.
By Distribution:
- Food Chain Services
- Modern Trade
- Departmental Stores
- Online Stores
- Others
Frozen pizzas as a whole dominated the market by distribution, showcasing their prevalence in both traditional retail and e-commerce channels.
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
North America emerged as the largest market by region, underscoring the region’s significant consumer base and strong demand for frozen pizza products.
Frozen Pizza Market Trends:
The advent of e-commerce and the rise of online grocery shopping have significantly impacted the frozen pizza market. Consumers now have the convenience of ordering frozen pizzas online and having them delivered directly to their homes. This eliminates the need for physical store visits and allows individuals to plan their meals more efficiently. The COVID-19 pandemic further accelerated this trend, as more individuals turned to online shopping for safety reasons. As a result, the frozen pizza market experienced a rise in online sales. This driver is expected to continue its growth trajectory as e-commerce becomes an integral part of the consumer shopping experience.
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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