Digital marketing podcasts have changed the game for marketing strategies in recent years. Suddenly there is a shift from traditional media like television, to more digital platforms such as podcasts.
These podcasts have changed how market audiences consume new information. The fast-paced world of digital marketing has led numerous business owners to include mixed media in providing information to the public. This is to gain newer audiences like the younger generation. By doing this, marketers can expand more and gain more revenues.
Now, we can see the profound impact this has in traditional media such as television. So let’s delve further and try to understand how podcasts are affecting television engagement in digital marketing.
The Evolution of Marketing Podcasts
Digital marketing has significantly changed with the arrival of podcasts. This has become so popular in the past few years that marketers are using it to reach more audiences; especially the younger crowd.
In this ever-changing world, podcasts have helped business owners stay relevant and on top of their game. This medium has become a way for marketers to share valuable information about diverse topics. Topics like social media marketing, search engine optimization (SEO), branding and even how to create content.
Furthermore, professionals gain valuable knowledge on how they can expand their businesses. With the help of this digital tool, they not only stay on top of the game, they also gain more profits and partnerships faster.
Impact on Television Engagement
It’s no secret that marketing podcasts have significantly impacted television. The scale at which it has impacted this traditional media is astounding. Currently, there are over 5 million podcasts existing around the world. In between each of these podcasts, there are 70 million episodes. Because of this, television networks are finding new strategies on how they can reach more audiences.
Podcasts are quicker when it comes to monetizing. Although television networks now are using other platforms like social media, there is a growing number in listenership. This is because of the convenience that podcasts present to audiences, especially the younger crowd.
To add to this, with podcasts, you can lie on your bed and listen as you fall asleep or while you’re performing other tasks at home. Something that can be difficult to do with televisions. More people nowadays are on their smartphones and digital marketers have used this to their advantage.
That being said, television still has a following with the older crowd. So digital marketers have learned to utilize both platforms so they can reach a wider audience. From young individuals, to seniors.
Podcasts as a Source of Inspiration
Nowadays, more television producers are turning to podcasts for inspiration. They get innovative ideas on how they can further interact with audiences. Writers as well have turned to podcasts for such inspiration as it provides them with new storytelling techniques.
Podcasts have diversified topics. This is one of the best things that this platform offers. It has different interesting topics that keeps the audience and listeners engaged. This is why more television producers are adopting these techniques. Some of these television channels have switched to content creation completely (e.g. Nat Geo, Conan O’brien, and many more).
Lastly, as times continue to change, television networks are becoming more sensitive to the wants and likes of their audiences. They are learning from these content creators how to monetize and use other platforms other than advertisements.
Enhanced Advertising Strategies
Traditional media such as television have always been using traditional advertising. Examples of these are commercial breaks, and billboards that can be seen when you’re driving. These are great forms of advertisements, however, they can be financially costly especially for shows that have average to low ratings.
So with the emergence of digital platforms like podcasts, businesses have been able to cost-effectively advertise, while reaching more audiences. Advertisers now are incorporating mixed media strategy in gaining more viewers. They are using the style of podcasts when it comes to storytelling.
This has become handy in their commercials as it is a convenient way of reaching a crowd of different ages. Certain applications and shows for example have advertisements both in television and in platforms like youtube or facebook.
Key Takeaway
Digital marketing podcasts have become a powerful tool in the landscape of television and media. With TV the significant drop in viewership, television networks are incorporating this digital platform to gain back audiences, if not gain more.
Furthermore, the evolution of these marketing podcasts has significantly impacted television engagement. Podcasts now have become an inspiration to advertisers. They are inspired by podcast storytelling techniques, and use these in their commercials and tv shows.
Lastly, advertisers have learned that like podcast creators, they can use platforms such as social media (e.g. facebook, instagram, twitter), and youtube to monetize a business. With the emergence of marketing podcasts, professionals found innovative ways to both gain and pass on valuable knowledge to their viewers.
