Do you know what attracts people to your business nowadays? It is your online presence. No matter if you are just a small business still building your reputation and trust in the market, or an already well-established law firm, you can attract potential clients through your website.
Did you know?
Around 57% of people look for a lawyer online.
So, if you wish to make your legal firm shine online, you need to have your website optimized correctly. For this, you can approach a well-renowned digital marketing company for legal industries. However, if you want to handle this work on your own, you can do it after going through this detailed guide. Also, we’ll take you through the reasons why website development for law firms is crucial.
Know About a Lawyer’s Website
Those who are new to this field first need to know what is a lawyer’s website. So, a lawyer’s website is an online platform that is specially designed and maintained by legal professionals. Through a website, law experts inform the audience about their legal services, practice areas, and expertise. In short, website helps a law firm to ain potential clients.
Through a website, the legal firm provides contact information, allowing visitors to directly reach out to them for consultations or inquiries. Apart from contact information, a website also features blogs, case studies, testimonials, etc, to establish credibility.
Why is Law Firm Web Design Crucial?
When you hear about law firm web design what comes to your mind? You think about the appearance of the website, right? But it is much more than that. A proper and well-planned web design is the best way a law firm can fetch visitors, generate leads, and increase business revenue.Â
Reasons to Avail Of Website Development Service
Your website is not optimized for mobile
There is no denying the fact that most of the population uses mobile phones as their primary search tool. It is because everyone carries one, and it is easy to search for anything on a browser on a mobile. So, it is vital for a firm to create a website that is carefully optimized for phones. FYI, Google crawls over mobile sites over the desktop version, so you get to notice a bif SEO impact when you prioritize website optimization for mobile.
With a website that is not rightly optimized for the phone, clients may face several issues like reading the content, going through the pictures, etc. So, ensure you choose a layout that lends itself to a phone.
Your website has a slow load-out time
Now, this is what happens with most of the websites. Imagine yourself as a client who is visiting a law firm’s website for the first time and it’s way too slow to load. Will it not have a negative impact on you? It surely will. You will think of skipping that particular law firm’s website and reaching out to another that is fast. Similar is the case with your potential client.
The first 5 seconds when a client opens your website are extremely crucial. So, when designing a website it is not just about taking care of how the website looks, how it works matters too. If you notice your site is loading slowly, it’s a sign to rebuild it.
You haven’t updated a new blog lately
Your blogs are what educate your clients! Maintaining your blog section is one of the most crucial components of your firm’s content and SEO strategy. Through blogs, you can showcase your expertise, talk about your successful projects, and much more. If you fail to update your blog section, how would potential clients know how your firm is doing?
Note, that blogs do not only help you flaunt your success and expertise, but they also make your website feel lively. So, write blogs, add catchy images, cover relevant topics, and make your website stand out.
Pages that Should Be There on a Law Firm’s Website
Website development for law firms involves careful planning, including deciding what pages should be added to the website. Different pages of a website make it easy and convenient for clients to explore the various sections. Despite the fact, that every website is unique, there are some common elements for all law firm websites. So, here are all the pages that a law firm website should include:
A home page
Your website’s home page is the first page that a user comes across. It should be catchy, and attractive, and should answer the client’s answers. Through this page, only a potential client will be able to make it, if you are the right fit for his needs or not.
Practice area or service page
Your practice and service area page convey what you offer, how you work, and what regions you serve. Here are some examples for you to understand what is there on a service page:
- Bus accidents
- Car accidentsÂ
- Truck accidents
- Wrongful death
- Slip and falls
Your practice area pages cover your services for a specific geographic area. For instance:
- Car accidents in Texas
- Truck accidents in Boston
- Wrongful death in Dallas
Blog page
A blog is one that increases your chance of gaining potential clients. You can post blogs that answer general queries, relate to clients, and help them to know your expertise. While some firms tend to ignore this page, it is advisable to get it added.
About page
Do you have a background story to share, of how you landed up in this legal industry, what all have you done to date, and everything else? The About page is the one to talk about all this. People usually go to the hits page first and then make an informed decision.
Contact page
Now, if the client has already decided to approach your firm for his legal needs, how will he know where to reach out to you? So, to make this process simple, the contact page is vital. You cna update your phone number, address, email address, and any other info that will help your clients to talk to you.
In a Nutshell
You must now know what is a lawyer’s website and why website development for law firms is crucial. So, don’t delay if your website is not updated or optimized properly, either hire a professional or do it yourself. Your website will help you gain potential clients and boost your business.
