SMS marketing has emerged as the finest option for eCommerce companies trying to connect with mobile-first customers. It’s also the perfect approach to strengthen bonds with your most devoted customers.
Thanks to the unparalleled speed and ease of use of the channel, you can regularly engage members with the most interesting, timely, and unique information to enhance program engagement and boost acceptance of your customer loyalty program from the outset.
Actually, 70% of customers state that they would rather interact with loyalty programs using their phones, and they would rather purchase online and in-store using mobile over other marketing channels in order to get points, incentives, and other features.
However, companies must work hard and consistently provide excellent experiences to gain the trust of their customers in order to differentiate themselves from the competition. You may go beyond “positive” and provide consumers with extraordinary experiences by integrating SMS gateway with your customer loyalty program. This allows you to target clients with highly relevant and tailored messages at the appropriate times. How? with readily available and linked client data.
By utilising SMS marketing best practises and including well designed campaigns, you can create a direct and personalised channel for consumer interaction.
In this article, we’ll look at best practices for SMS marketing and offer advice on how to draw people into your loyalty program and keep them there.
By utilizing real-time data and sending tailored communications, these techniques will enable you to design a customer loyalty program that is memorable and appealing to your target audience.
Let’s investigate how SMS marketing can improve the efficacy of your campaign.
Location-based notifications
Utilize location-based marketing to your advantage by offering clients special SMS messages when they are in close proximity to your physical store or a designated place.
This focused strategy makes your promos more relevant and entices visitors to visit your business or make a purchase.
Make the loyalty process more interactive.
Introduce competitions, tests, or challenges, for instance, where clients may win additional prizes or points. This interactive strategy makes the loyalty experience more exciting and motivates users to take part and accrue additional points.
Remember that prizes have an expiration date
Remind your clients on time about points or prizes that are about to expire. They are motivated to act and use their rewards by this kind prod. You can make sure your consumers receive all the benefits of your loyalty program by keeping them informed.
Bring back inactive members
Send them customized SMS messages to re-engage dormant members of your loyalty program by identifying and segmenting them.
Provide a unique incentive to entice them back to participating, such a bonus award or a special discount.
By using a focused strategy, you may revive inactive clients and increase their brand loyalty.
Forward customized birthday invitations
Sending customized SMS messages with specific birthday incentives to your consumers will make their birthdays extra special.
Give someone a gift, a discount, or more loyalty points as a birthday present. This kind act demonstrates your appreciation for your clients and raises their satisfaction with your loyalty scheme.
Send your consumers a digital discount by SMS, and they may store it in their Google Wallets or Apple Wallets. From SMS sending to in-store coupon usage, you’ll be able to rapidly determine how efficient your SMS marketing was.
Offer rewards for referrals
Encourage your devoted clients to spread the word about your company by providing rewards for referrals. Provide a special link or referral code in SMS messages so that recipients can forward it to their friends and relatives.
When a recommendation is successful, provide both the referrer and the recommended consumer special advantages like bonuses or discounts.
Establish VIP levels
To express your gratitude to your devoted consumers, think about including VIP tiers into your loyalty program.
You may group your consumers according to how often they buy from you, how much they spend overall, or how involved they are. Customers in higher levels will receive special benefits.
Send VIP clients SMS messages informing them of their enhanced status and the new perks they are eligible for to keep them informed.
Encourage SMS Subscribers to Join Your Loyalty Program to Increase Sign-Ups
Speak to your SMS subscribers or any other audience that is already engaged as one of the easiest methods to build brand loyalty.
To your current subscriber list, send a customized text message explaining your loyalty program’s features and the kinds of rewards members might anticipate, such as a percentage off future purchases. You may enhance membership growth and create buzz about your loyalty program by educating your SMS users in this manner.
Additionally, this may apply to your current loyalty members! 76% of loyalty program participants will want to connect with their preferred brand via SMS, so make use of a range of on-brand subscriber acquisition methods and provide loyalty members with points for signing up for bulk SMS services as well.
Conclusion
Using the aforementioned tactics, you can develop SMS loyalty program experiences that are flawless since your channels will be well connected, properly timed, and exchange copious amounts of data with each other.
In addition to working together to improve customer lifetime value and drive loyalty program behavior, Guni SMS also bring data together, providing the vital insights you need to make those experiences memorable, personal, and more likely to convert.
