Billboards can be a useful way to reach a large audience. According to the LED Craft survey, 98% of car travelers notice billboard trucks and 97% recall them. Each led billboard truck can generate 30K to 70K impressions daily. Mobile billboards can be customized with LED modules, lighting, sound systems, and panels. Do you want to know more about advertising trucks in depth? Let’s have a look at the post below.
What Does Advertising Truck Mean?
Imagine coming across city streets, eye-catching attention at every turn. That glance can be captured with the help of a billboard. This marketing tool puts your brand in front of target customers. Advertising trucks are vehicles equipped with LED screens that display advertisements. They are a form of transit media that can reach places where conventional billboards are unavailable.
This form of media promotes brand messages, increases brand awareness, influences buyer decisions, and increases brand loyalty. Perpetual exposure to transit ads can create a sense of familiarity between the brand and the audience. This campaign generates high CTR by promoting compelling ads. It also helps advertisers stay ahead of the curve.
For example, the average person spends over 60 minutes commuting in metropolitan areas. It is a prime time for advertisers to connect with their target audience. The confined public transportation environment, waiting at traffic lights or being stuck in a jam, allows commuters to dedicate their spare time to engaging with their surroundings.
Benefits of Mobile Digital LED Billboard Advertising Truck
Mobile Digital LED Billboards are unique and noticeable, and they can deliver messages in places other billboards can’t reach. Advertising media has become a lifeline for companies looking to promote their products and services. Below are the benefits of this form of advertisement.Â
Flexible Scheduling
Flexibility is important for deploying an LED digital billboard truck. At the time of campaign designing, you can schedule your timing for advertisement as per your demand. This form of advertisement offers flexible scheduling options.
Real-Time Adjustments
Consumers want to keep their advertisements relevant and engaging for their target audience. Updating messages and content in real time ensures that the advertisement effectively connects with the target audience.
Message Clarity
Billboard truck offers you more visual space to work with. This space lets you combine video, images, and interactive technologies. This aspect makes your advertisement not just eye-catching but also relevant.
Capture Target Audiences Attention
With GPS technology, companies can target locations where their target audience is most likely to be found. For example, a gym supplement seller might target stadiums, gyms, or sports arenas, as these are the areas where their target audience is most likely to consume their time.
Turns creativity into existence
Texts that are vivid and with high-resolution colors leave a lasting impression on the audience. This creativity can be parked in central locations to show your message to drivers. It meets the marketing goals very subtly.
Brand Storytelling
Billboard advertising offers a unique canvas for creative storytelling. It just doesn’t display your logo, and it produces a message that resonates with your target audience creatively and emotionally. This benefit enhances brand loyalty and increases the likelihood of conversions.
Brand Building for long-term
Billboards’ impact goes beyond the campaign duration while delivering immediate impressions. Continuous exposure to the target audience builds brand recognition and positive associations, increasing ROI over time.
Cost of Mobile Billboard truck
A static mobile-led billboard truck can cost around $24,000, while digital billboards can cost between $50,000 and $100,000. Rented mobile billboards are typically charged by the hour, with 8 hours being standard. Standard mobile billboard truck campaigns can range from $2,000 to $10,000 weekly, depending on the selected days. The average cost per 1,000 views is around $0.75.
The cost of a mobile billboard depends on the project’s scope, including the type of billboard, visual design development, and location. For example, summer tends to be more expensive due to higher demand, while demand is also high in the run-up to Christmas. The cost may also depend on the location, with some cities having high billboard advertising costs. Truck routes also play a role, with popular routes attracting more people.
To Sum Up
Investing in mobile led screen rental can be a turning point for your business. It surely opens up many gates to the world of advertising. The most important aspect of this industry, which many love, is that it offers a cost-effective, dynamic, and highly visible way to promote your products and services.Â
Globally recognized as one of the most effective forms of promotion, it has something to offer every marketing budget. Contact a trustworthy company like Moving Media to connect with your target audience. With affordability, flexibility, and high-impact reach, this form of promotion becomes a powerful tool for businesses of all sizes.
