Social display advertising is one of the supporting pillars of omnichannel marketing strategy. It enables advertisers to transform social content into programmatic advertising without much effort. This type of advertising has brought great results for brands in terms of reach, combating ad fatigue, and improving ad viewing experience.
Marketers must adopt new digital ad tactics to stay ahead in the advertising game. With crowded ad space, it is challenging to steal the audience’s attention. However, employing modern techniques in ad campaigns can give improved results for brands and advertisers. In this scenario, social display advertising has brought a breakthrough in the stagnant advertising market. Advertisers who are eager to turn the robust brand presence on social media into scalable programmatic advertising resort to this method. It offers the opportunity to expand the brand’s reach and boost performance easily and effectively.
The Concept of Social Display Advertising
Social display advertising is a relatively new concept that enables advertisers to leverage high-performing social media posts into scalable programmatic advertising. It helps amplify the brand’s message without spending a lot of marketing budget. Also, display ads repurposed from social media posts work as social proof of acceptance by online audiences. This means the chances of it bringing the desired results are higher. Advertisers need to optimize these ads to fit the banner placement format. It is a smart way to integrate a social-first approach to reach programmatic campaign goals.
Top Benefits of Social Display Advertising
Minimal Production Costs
Advertisers can leverage creative management platforms to convert social media posts into programmatic ad formats in just a few clicks. As a result, the production costs are low.
Better Reach
The social media posts are seen by a certain number of audiences who engage with the brand’s content. With social display advertising, marketers can scale these social proofs to a larger audience. Advanced analytics data is used to boost campaign performance.
Overcome Ad Fatigue
Today’s audience is overexposed to millions of ads showcased on various platforms. They often overlook boring and non-interesting ads. Social display ads work well to overcome ad fatigue as they leverage posts that perform well on social. It means the audience already loved it on one platform, which increases its chances to work well on other channels.
Save Time and Money
One of the biggest benefits of social display advertising is its cost and time-saving. It leverages the posts designed by the creative team by putting in a lot of effort and repurposing them to expose them to a bigger audience. Additionally, a leading ad builder platform enables advertisers to convert social media posts into universally deliverable ads in just a few clicks.
How to Use Ad Builder Platform to Build Social Display Ads?
Select Social Media Post
The first step is to select the social media post based on its performance and campaign requirements. The social media campaign is going to be repackaged to create a superior ad campaign.
Build a Display Ad
The social media content URL link can easily be pasted on the ad builder platform dashboard. Once done, one can export it to get the final output.
Boost Programmatically
Advertisers can use the ad tags on any ad server and plug them in to launch ad campaigns. Social advertising is a boon for advertisers, enabling them to create ad campaigns using high-performing social content. They save time and costs without compromising on campaign performance. These ads have become very popular in modern advertising space
