If you’re on a journey to gain visibility online, on search engines, then you must know that SEO reigns the way to the success of your website. And Keyword Research proves to be the heart of SEO strategies you implement on your website.
Keyword Research helps in identifying words, terms or phrases that the audience is using to search content that’s relevant to your website. To rule this process, the topmost tool that exists is the Google Keyword Planner Tool.
In this blog, we’ll explore more about the Google Keyword Planner Tool and get to know what it is, why to use it and how to use it. So, without wasting a second, let’s read further!
What Is Google Keyword Planner Tool
Google Keyword Planner Tool is a free tool provided by Google Ads. It helps advertisers find the right keywords for their ads and campaigns to boost their advertising campaigns and gain visibility and conversions.
It was previously made just for advertisement and helping advertisers but, it has proved to be a valuable resource for all those who’re out there implementing SEO strategies and creating content for their website.
Google Keyword Planner Tool helps in discover new keyword ideas that you might have never thought of before, search volumes to let you know how many people are searching for it and the competition for that particular keyword to help you estimate and plan the content strategy.
Why Use Google Keyword Planner Tool
Google Keyword Planner Tool is a resourceful tool to help you think of new ideas and know all about them in depth. Let’s move further to know how it helps us!
Access to a lot of data!
Google Keyword Planner Tool is a tool provided by Google itself. It covers and provides all the keyword data directly from Google’s Search Engine.
This helps you trust its accuracy, relevancy and usability as well! It also provides great insights into how people are searching for information online.
New Keyword Ideas
Suppose you’re brainstorming keyword ideas or gathering more keywords for your portfolio, you can always find new keywords through the Google Keyword Planner Tool.
Google Keyword Planner provides you with the latest keywords to use in your content. It just requires the seed keyword, or your website’s URL and can provide you with a lot of relevant words and phrases that you might not have thought of before.
Search Volume
Knowing how many people are searching using a keyword is important to convert your SEO efforts into great results.
Google Keyword Planner Tool provides you with the data of monthly searches for a particular keyword. It helps you discover keywords and topics that are in high demand which opens the door to great optimization opportunities for you and your website’s success!
Keyword Competition
It lets you know the competition for a particular keyword. This helps you in knowing the difficulty of a keyword and adjust your content strategy accordingly.
Plan And Predict The Success Of Campaigns
We all have read that the Google Keyword Planner Tool was primarily made for advertisers. But it proves to be a great tool for those who are on their way to implementing SEO.
It helps you plan and predict the success of your campaigns. You get to know the trends keep your website on the peak and appear on search engines to gain visibility.
Furthermore, incomplete knowledge is harmful, so let’s know how to use the Google Keyword Planner Tool to reach our full potential!
How To Use Google Keyword Planner Tool
Using Google Keyword Planner Tool is easier than it seems. Really? Let’s get to know the steps.
- Sign-in to Google Ads Account (if you don’t have one, you can simply create an account)
- Under “Tools & Settings”, search for “Keyword Planner Tool” and click on it.
- You would see a bar to enter terms. There, enter the seed keyword, the URL of your website or the product category you want keywords about.
- Through this, you’ll get a long list of Keywords.
- To make your approach more targeted, filter and refine.
- Go through their relevance, keyword difficulty and competition.
These were the basic steps to find keywords according to your needs. Moving further,
- Review the metrics for the keywords. Go through and analyze search volume for the keywords, competition level and metrics to predict how your SEO efforts will result in the future and identify more opportunities to optimize your website and content.
- Other than that, use its insights and information for creating content, on-page optimization and planning link-building strategies. This helps in monitoring and adjusting the strategies according to the data found and search trends.
Keyword Research is the most important step when you’re on your way to our efforts in implementing SEO on your website. To make this process excel, use the best tool available i.e., Google Keyword Planner Tool. Scan all the information provided in the blog and start your journey to successful implementation and SEO success.
